Communications LIU is a communications consultancy working across the US, Europe, and Korea — covering everything from media relations to regulatory affairs under one discipline, not two separate ones stitched together.
Media, opinion, and policy move together now. LIU is built to work all three without treating any one as secondary.
Media, opinion, and policy don't move separately — a message built for only one of them rarely survives contact with the other two. In practice, that means communications isn't PR with a public affairs function bolted on — it's one discipline: the research that shapes a media narrative is the same research that shapes a policy position, and the audience insight that earns coverage is what tells you who needs to be reached inside a ministry. That is the discipline LIU is built around — Listen, Interpret, Usher.
Every stakeholder — journalist, regulator, the public — already holds a frame. We start by understanding it, not assuming it.
Data, sentiment, and regulatory intent are only useful once translated into a position that holds up under scrutiny.
In the spirit of nudge theory, we don't dictate a conclusion — we design the conditions that make the right one easy to reach.
From analysis to crisis management to digital — the best solutions to reach your goals.
The message is everything — from publicity to events, every touchpoint is shaped with precision so it lands exactly as intended.
Reading data and sentiment to ground every next move in evidence.
Designing the blueprint for message and channel against your goal.
Reputation is an asset — we build it, protect it, and restore it.
Designing every online touchpoint, from SEO to content to social.
Legislative advocacy, regulatory strategy, and institutional relationship-building across ministries and agencies.
Stepping in to stop the dominoes before the first one falls.
Communicating corporate responsibility with genuine authenticity.
Aligning the internal voice of an organization through change.
Our philosophy is "do, not just tell."
We are all seasoned experts in communications and public affairs with private and public sector experience.
We provide unparalleled value by securing experts, optimizing budgets, and generating superior results.
Our philosophy "do, not just tell" offers creative ways to demonstrate who you are, why you do what you do, and why it matters. We focus on creating, building, and strengthening relationships with your target audience.
Senior communication and public affairs professionals with private and public sector backgrounds.
JH Yoo brings more than 20 years of experience in strategic communications and stakeholder engagement. A specialist in corporate branding and public affairs, JH has worked with multinational companies and government ministries. Her experience spans government projects such as Seoul Metropolitan City PR, the Korea Communications Commission, and reputation management for a former President.
Jee Kim has 20 years of experience in marketing and strategic planning at LG Display and a PR agency. As a licensed pharmacist, she also provides professional knowledge and content for healthcare clients. Her expertise covers crisis management, stakeholder engagement, and government relations.
YN Min, with more than 10 years of working experience, is a PR expert covering everything from public relations to digital marketing. She has specialized in media relations, stakeholder engagement, and content development, with expertise spanning industries from consumer and global IT companies to healthcare brands.